SLEEPWEAR IS EVERYWHERE

The lines between sleepwear and everyday wear are blurring thanks to a rise in comfort culture. Fueled by the WFH trend and younger generations' desire for cozy staples, sleepwear is venturing outside the bedroom. Think cute striped pajama pants and boxer shorts for a casual look, while millennials and Gen X are drawn to luxurious sets designed for lounging or even running errands. Higher quality materials, phone-friendly pockets, and stylish colors and patterns elevate sleepwear from an afterthought to a statement piece, making it perfectly acceptable to wear throughout the day.