NEW VENTURES: LIFESTYLE BRANDS
In a social driven market, we have seen the consumer demand for lifestyle brands proliferate. In a market made cloudy by in and out DTC brands and market disruptors, they want to spend their money on brands they can trust - brands with heritage and legacy. With this in mind, JAMMERS has put together a portfolio of lifestyle brands that can work across generations and categories. The commonality of the brand is a unique and authentic brand identity primarily driven by female-centric brands.
The gold-star of the portfolio is Martha Stewart, and, in the coming seasons, Jammers will roll out additional brands.
own brands
Peace Love & Dreams
Jammers have launched their own in-house label, Peace Love & Dreams, as a testing ground for new products and concepts. The platform allows Jammers to offer drop ship models for their customers with the additional benefits of informing larger D2C and private label projects. Peace Love & Dreams allows Jammers to experiment with new ideas in a low-risk environment while strengthening their brand’s foundations of affordable and accessible loungewear.