REVITALIZE SELF-LOVE: SLEEP & WELLNESS

Fueled by research on sleep deprivation's impact on health, sleep has become the new luxury frontier in wellness. From high-tech sleep trackers and temperature regulating mattresses to luxury sleepwear and calming scents, consumers are investing heavily in sleep optimization, similar to how they prioritize fitness or skincare. This trend transcends generations: busy millennials are splurging on optimizing their rest, while Gen Z is leveraging social media to create #sleeptok content (490.3 million views) around sleep routines. This booming market, overflowing with innovative sleep solutions, makes a good night's rest the ultimate status symbol.