BETTING ON THE BUSINESS OF SLEEP

The sleep economy is booming. Fueled by a growing emphasis on wellness and self-care, consumers are investing in a range of products designed to optimize sleep quality.From sleep masks and sound machines to specialized supplements and even wearable technology, the market is flooded with options promising a better night's rest. With consumers increasingly focused on creating personalized sleep sanctuaries, there's a surge in demand for items like weighted blankets, aromatherapy diffusers, temperature regulating bedding. A holistic approach to sleep is fueling a thriving market and encouraging consumers to invest in their nighttime routines.