TIKTOK'S SLEEPMAXXING OBSSESION

TikTok's latest wellness obsession is "sleepmaxxing," with users showcasing elaborate bedtime rituals and sleep accessories in pursuit of the perfect night's rest. From sleepy girl mocktails to sleep tracker analysis, creators are exploring every avenue for optimal slumber. While resonating strongly with women sharing "sleep mastery" journeys (like the "morning shed" routine), men are also participating, sharing regimens like the "D1 athlete" sleep routine, complete with blue light glasses and nasal strips, for "optimal recovery." This focus on sleep reflects a growing cultural awareness of its importance and follows other "maxxing" wellness trends like "healmaxxing," "sunmaxxing," and "beautymaxxing.”