FROM HAMILTON TO HADID: F1'S FASHION FAST-TRACK

The glamorous lifestyle surrounding Formula 1 is driving a surge in new fans, thanks in part to the Netflix docuseries "Drive to Survive." The show's glimpse into the high-octane world of F1 has captivated a new generation, and the sport's drivers and their partners have become style icons, turning race weekends into prime opportunities for brand sponsorships and influencer marketing. This trend has even caught the eye of luxury giant LVMH, who recently partnered with Formula 1, solidifying the sport's position as a fashion influencer. As a result, we can anticipate a surge in motorsports-inspired designs and licensed collections.