GO TO SLEEP UGLY, WAKE UP PRETTY

The beauty industry has always promised transformation, but it’s TikTok that's turning bedrooms into DIY spas. From bizarre trends like mouth taping and slugging, social media is redefining the concept of “beauty sleep”, spawning trending hashtags like #skincareobsessed and #sleeptok. It’s no longer enough to just catch some Z’s; now consumers are layering on face masks, silk turbans, no heat rollers, and even sleeping in lip tint, all in the name of waking up glowy.