#Girlhood Blooms with Feminine Flair

TikTok is full of aesthetic inspiration that influence design trends, often leading to a multitude of microtrends. Amidst this, #girlhood emerges as an updated fusion of nostalgic feminine styles like Barbiecore and balletcore. Designed to evoke a sense of youthful optimism and creativity, this aesthetic is characterized by hyper-feminine motifs such as various shades of pink, bows, pearls, ruffles, and lace. From Simone Rocha to Marc Jacobs, this style has made its mark on runways and gained significant traction on TikTok, amassing over 295k posts. Expect to see elements of #girlhood reflected in sleepwear, with slips, bloomers, florals, and matching sets adorned with bow and ruffle detailing.

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SLEEPWEAR INNOVATION FOR THE ECO-ADVENTURER

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#LittleTreat: Self-Love on a Budget