SLAY TOGETHER TO STAY TOGETHER

Posts showcasing friends coordinating outfits are trending on Pinterest and social media, giving the concept of "twinning" a fresh, modern twist. As family dressing evolves, there is an uptick in "bestie dressing", providing an opportunity for friends to create shared memories and express their affection for one another. Inspired by Asian "love dressing" traditions like "Osoroi," Gen Z is embracing "bestie dressing" as a way to express affection and create shared memories, extending the concept beyond romantic relationships. This generation values both individuality and connection, seeking to express personal style while bonding with their closest friends. To meet this demand, brands should create versatile, mix-and-match collections that allow friends to coordinate looks while still showcasing their unique personalities.